Advocacy

CPMA provides a forum for both industry members and government to dialogue on a wide range of issues and initiatives which may affect the distribution of fresh fruits and vegetables, including trade facilitation and standardization. CPMA places a strong emphasis on federal and provincial government advocacy on behalf of its members, and the produce industry at large, to ensure that there will be no unnecessarily complicated or restrictive regulations that impede the ability of members to market and sell fresh produce in Canada.

Mark your calendars – Fall Harvest 2018 – Meetings on the Hill
Join the Canadian Horticultural Council (CHC), the Canadian Produce Marketing Association (CPMA), and other growers and industry representatives in Ottawa as we lobby government in support of long-term sustainability for our industry and the health of Canadians.

What: CPMA and CHC Fall Harvest Meetings on Parliament Hill
Where: Fairmont Chateau Laurier Hotel, Ottawa & Parliament Hill
When: November 5-7, 2018

Why should I participate?

  • Impact: The right policy decisions can have tremendously positive impacts on the produce industry. During last year’s Fall Harvest event, we met with nearly 60 elected representatives and their staff to discuss key issues, including improvements to temporary foreign worker programs. Shortly thereafter, the government lifted the four-in, four-out cumulative duration rule. Our voices were heard; with your help, they will be heard again.
  • Strength in numbers: Over 40 growers and industry representatives joined us in Ottawa last year. We hope more of you will participate this year. The more who participate, the greater the number of elected officials we will be able to meet with, and the greater our chances of success.

How do I register? Registration details, including hotel booking, will be available soon.
Until then, please mark your calendars to be in Ottawa from November 5-7, 2018..


Fall Harvest 2017 – Meetings on the Hill
On November 7 and 8, industry leaders representing the Canadian Produce Marketing Association (CPMA) and the Canadian Horticultural Council (CHC) met with over 50 Parliamentarians and civil servants in Ottawa to discuss key issues currently affecting the Canadian fresh fruit and vegetable sector.

Click here for the full release


CPMA Policy Statements
Each year CPMA works with the CPMA Government Issue Management (CGIM) Committee to establish the core policy focus for the coming year. These policies are at the core of all advocacy and government relations efforts and are developed in conjunction with key association partners wherever possible. The current list of policy focus areas are:

*Updated for 2017


Parliamentarian visits with the Fresh Fruit and Vegetable Industry
Whether it be in your riding, region or travels to other areas of the country, we’d like to help connect Members of Parliament for a visit to one of our local members.

Do you know how that apple you ate this morning reached your plate? Canada’s $15.7 billion produce industry is diverse and complex. Below are just few examples of possible visits, but let us know what interests you and we can let you know what is available in your area.

  • From apples to zucchinis, Canadian growers produce over 120 varieties of fruits and vegetables. Visit one of their farms.
  • Interested in innovation? See science and innovation at work in produce by visiting an industry leader.
  • The route from farm-gate to dinner plate is rarely a straight line – packers, wholesalers, distributors, fresh cut operators, retail and food service play a critical role. See one of them in action.
  • Go behind the scenes at the Ontario Food Terminal in Toronto, the Place des producteurs at the Marché central de Montréal, or other similar facilities, to see how fruits and vegetables from local producers and beyond reach stores and restaurants in your neighbourhood.

For help in arranging a visit or for more information on the produce industry in your area, please contact Troy Sherman at tsherman@cpma.ca or 613-226-4187 x227.


CPMA hosts a successful event with federal MPs and Chef Michael Smith
Over 200 participants, over 40 MPs including Ministers, and one very tall chef gathered at the Chateau Laurier on Tuesday, February 23rd to introduce CPMA to new and returning Members of Parliament and discuss the importance of increasing fruit and vegetable consumption in Canada. The event culminated a day of advocacy on Parliament Hill that included meetings with key elected federal officials, MP statements in the House of Commons about both CPMA and the importance of fresh produce consumption and a “photo op” for MPs with our Half Your Plate celebrity chef.

Chef Michael Smith, the Half Your Plate Ambassador, began the evening event with a demo featuring MP Celina Caesar-Chavannes, Parliamentary Secretary to the Prime Minister, and MP Bruce Stanton, Deputy Speaker of the House, where they created their own custom soups. MP Celina Caesar-Chavannes’ Famous Sweet Potato & Rosemary Soup and MP Bruce Stanton’s Famous Green Pea & Thyme Soup. The evening concluded with a demo with the Honourable Lawrence MacAulay, Minister of Agriculture and Agri-Food, Chef Michael’s very own MP. He created a custom red pepper soup and was thrilled to participate. There was lots of beautiful produce on display that MPs and their staff could take home to fill half their plates!

View event photos and the event press release.

The evening event was made possible through the generous contributions from our sponsors:
Global Citrus Group, Loblaw Companies Ltd., Ontario Greenhouse Vegetable Growers, Oppy, Star Group, Vineland Growers' Co-operative Ltd., Wawona Packing Company