Freggie™ is the embodiment of the youth component of the Canadian Produce Marketing Association’s Fruits and Veggies – Mix it up!™ campaign for elementary aged school children (5 - 12 years old). Freggie™ and Freggie Tales™ are designed to provide children with the opportunity to learn about fruits and vegetables in a fun and exciting way.
Currently in a fully integrated pilot project phase with the Ottawa Catholic School Board, the Freggie Friday™ program is an in-school program that builds on elements of the Fruits and Veggies – Mix it up!™ campaign and encourages students to pack fruits and veggies for their lunches and snacks each Friday. The program includes an educator’s curriculum guide offering suggestions to integrate produce into lesson plans, incentive prizing and sometimes even a visit by Freggie™ himself. Freggie Friday™ program materials are available for purchase and can be implemented, outside of the pilot project, in schools across Canada.
In addition to the Freggie Friday™ In-School Program, CPMA offers a “classroom ready” teacher’s guide which outlines the curriculum connections; gives suggestions for teaching and learning strategies; provides assessment tools and resources; nutrition background information; and suggests ideas for extension activities.
Visit Freggie™ for more information, games, Freggie Tales Adventures™ and more.