Serving the produce industry since 1925

Based in Ottawa, Ontario, the Canadian Produce Marketing Association (CPMA) is a not-for-profit organization representing companies that are active in the marketing of fresh fruits and vegetables in Canada from the farm gate to the dinner plate. CPMA members include major grower/shippers/packers/marketer, importer/exporters, transportation, brokers, distributor/wholesalers, retailers, fresh cuts and foodservice distributors/operators, processor integrating all segments of the fresh produce industry. CPMA is proud to represent over 690 international and Canadian members who are responsible for 90% of the fresh fruit and vegetable sales in Canada at an annual estimated value of $8 billion Canadian dollars. CPMA is funded by the industry through voluntary membership and various services, activities and sponsorship programs.

• 85 Years of Serving the Produce Industry
• CPMA's Operating Rules & Procedures
• CPMA Bylaws

CPMA's vision is to increase the market of fresh fruit and vegetables in Canada by encouraging cooperation and information exchange among all segments, at the domestic and international level, of the produce industry. The CPMA focuses on seven key areas:

Marketing and Promotion

	Educating the general public on the health benefits of eating fresh fruits and vegetables, through the "5 to 10 a day for better health" program which has a brand awareness of approximately 52% nationwide. 5 to 10 a day for better health has over 46 million dollars worth of national television exposure, national magazine coverage, web site support and regional health professional’s involvement.
	Educating the consumers of tomorrow through our children’s newsletter, Freggie Tales, and website.
	Working in cooperation with regional produce association programs to better support the industry.
	Developing critical performance measurement tools and statistics

Networking

Providing CPMA members with an opportunity to network with over 4000 industry leaders at CPMA’s Annual Convention and Trade Show, Canada’s premier produce event.

Food Safety

	Maintaining its efforts regarding the development and implementation of national, HACCP and HACCP-based food safety standards and guidelines for the produce industry.
	Providing educational products for industry, media, and government on food safety.
	Updating crisis management programs..

Health and Nutrition

	Developing and enhancing educational materials.
	Assisting industry on labelling.

Industry Efficiency Technology

	Coordinating the produce industry efficiency issues which impact on produce movement throughout the supply chain including produce coding, traceability and E-Commerce.
	Continuing participation on national and international committees and task forces to ensure international solutions for produce efficiency standardization issues.
	Educating the industry relative to industry efficiency and technological change.
	Providing industry input to initiatives led by government and standardization organizations.

Government Trade Relations

	Working at the harmonization, or development of mutual recognition of government regulations within, into and from Canada
	Monitoring government legislative and regulatory action to minimize commercial and administrative impacts to the industry.

Education and Training

Providing training programs to industry on technical issues, merchandising, labelling, etc.