Real talk from real shoppers.

From price to quality to access, CPMA’s Consumer Pulse survey tracks how Canadians feel about their produce experience. 

Learn more

Updated weekly in partnership with Execulytics.

Weekly check-in on the produce aisle

Availability

 
 
 

Pricing

 
 
 

Quality

 
 
  

Week 39 Highlights (Week of September 22)

All three perception scores improved this week, with a notable lift in Net Promoter Score as small shifts up the recommendation scale had a big impact. The 12-week rolling online usage average dipped slightly to 15%, though Ontario continues to lead and two-thirds of online shoppers remain satisfied with home delivery. While price remains the main barrier, consumers pointed to convenience, new varieties, and more education on usage and health benefits as key drivers to boost demand.

View the Full Report

Spotlight:
#Fresh20 Campaign

What can $20 buy you in fresh produce?

Help consumers stretch their dollar without compromising health. Our #Fresh20 toolkit shows how $20 can go a long way.

*Note: Pricing is based on current market averages and may vary by retailer and over time.

Explore the Toolkit

Plan Around Routines

Canadians eat more fruits and vegetables when they're in a regular routine. Think back-to-school, post-holiday, or during the winter months. 

Focus on Value Messaging

Cost continues to be the biggest barrier. Shoppers are looking for value—whether through affordable options, prepped produce, or in-season deals.

Don't Forget the Online Shopper

Convenience matters. 16% of shoppers bought their produce online this week. Options like meal kits, bundles, or grab-and-go packs are gaining traction.