Real talk from real shoppers.

From price to quality to access, CPMA’s Consumer Pulse survey tracks how Canadians feel about their produce experience. 

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Updated weekly in partnership with Execulytics.

Weekly check-in on the produce aisle

Availability

 
 
 

Pricing

 
 
 

Quality

 
 
  

Week 36 Highlights (Week of September 2)

As Canadians return from summer holidays, produce availability perceptions improved, and price concerns seemed to ease. Net Promoter Score dipped to 3.3%, while online usage held steady at 16% with stronger pickup activity in Quebec and Atlantic. While price remains the top barrier, consumers also highlighted opportunities to boost sales, including more greenhouse options, in-store tastings, and stronger health-focused promotion.

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Spotlight:
#Fresh20 Campaign

What can $20 buy you in fresh produce?

Help consumers stretch their dollar without compromising health. Our #Fresh20 toolkit shows how $20 can go a long way.

*Note: Pricing is based on current market averages and may vary by retailer and over time.

Explore the Toolkit

Plan Around Routines

Canadians eat more fruits and vegetables when they're in a regular routine. Think back-to-school, post-holiday, or during the winter months. 

Focus on Value Messaging

Cost continues to be the biggest barrier. Shoppers are looking for value—whether through affordable options, prepped produce, or in-season deals.

Don't Forget the Online Shopper

Convenience matters. 16% of shoppers bought their produce online this week. Options like meal kits, bundles, or grab-and-go packs are gaining traction.