Real talk from real shoppers.
From price to quality to access, CPMA’s Consumer Pulse survey tracks how Canadians feel about their produce experience.
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Updated weekly in partnership with Execulytics.
Weekly check-in on the produce aisle
Week 42 Highlights (Week of October 13)
Price and quality perception declined this past Thanksgiving week and so was the online usage averaging 14% influenced by the natural inclination to purchase Thanksgiving needs in store. Price continues to be the number one roadblock to produce consumption, but smaller portions, more value-added options and clearer health messaging would also help.
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Spotlight:
#Fresh20 Campaign
What can $20 buy you in fresh produce?
Help consumers stretch their dollar without compromising health. Our #Fresh20 toolkit shows how $20 can go a long way.
*Note: Pricing is based on current market averages and may vary by retailer and over time.
Explore the Toolkit