Real talk from real shoppers.

From price to quality to access, CPMA’s Consumer Pulse survey tracks how Canadians feel about their produce experience. 

Learn more

Updated weekly in partnership with Execulytics.

Weekly check-in on the produce aisle

Availability

 
 
 

(2.00 out of a max 3)

Pricing

 
 
 

(1.63 out of a max 3)

Quality

 
 
 

(1.96 out of a max 3)

Week 31 Highlights (Week of July 28)

Positive sentiment is holding strong. Perception scores stayed above average for the second week running, and while Net Promoter Score dipped slightly, it remains elevated. Ontario and Quebec continue to dominate online produce shopping, setting the pace for digital grocery nationwide.

View the Full Report

Spotlight:
#Fresh20 Campaign

What can $20 buy you in fresh produce?

Help consumers stretch their dollar without compromising health. Our #Fresh20 toolkit shows how $20 can go a long way.

*Note: Pricing is based on current market averages and may vary by retailer and over time.

Explore the Toolkit

Plan Around Routines

Canadians eat more fruits and vegetables when they're in a regular routine. Think back-to-school, post-holiday, or during the winter months. 

Focus on Value Messaging

Cost continues to be the biggest barrier. Shoppers are looking for value—whether through affordable options, prepped produce, or in-season deals.

Don't Forget the Online Shopper

Convenience matters. 16% of shoppers bought their produce online this week. Options like meal kits, bundles, or grab-and-go packs are gaining traction.