Real talk from real shoppers.

From price to quality to access, CPMA’s Consumer Pulse survey tracks how Canadians feel about their produce experience. 

Learn more

Updated weekly in partnership with Execulytics.

Weekly check-in on the produce aisle

Availability

 
 
 

(2.00 out of a max 3)

Pricing

 
 
 

(1.61 out of a max 3)

Quality

 
 
 

(1.94 out of a max 3)

Week 33 Highlights (Week of August 11)

Shopper sentiment held steady this week, with availability perceptions improving while price and quality remained consistent with last week’s results.

Net Promoter Score eased slightly, and Ontario once again led the country in online produce shopping. Consumers also pointed to targeted promotions, clearer nutritional information, and expanded value-added options as ways to encourage them to purchase more fruits and vegetables.

View the Full Report

Spotlight:
#Fresh20 Campaign

What can $20 buy you in fresh produce?

Help consumers stretch their dollar without compromising health. Our #Fresh20 toolkit shows how $20 can go a long way.

*Note: Pricing is based on current market averages and may vary by retailer and over time.

Explore the Toolkit

Plan Around Routines

Canadians eat more fruits and vegetables when they're in a regular routine. Think back-to-school, post-holiday, or during the winter months. 

Focus on Value Messaging

Cost continues to be the biggest barrier. Shoppers are looking for value—whether through affordable options, prepped produce, or in-season deals.

Don't Forget the Online Shopper

Convenience matters. 16% of shoppers bought their produce online this week. Options like meal kits, bundles, or grab-and-go packs are gaining traction.