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Discover the strength of a century-old community.
Join CPMA and help shape the future of Canada’s produce industry.
As part of CPMA, you’ll connect with industry leaders at Canada’s largest fruit and vegetable Convention and Trade Show, as well as Town Halls, Regional events, and other gatherings. These face-to-face opportunities expand business, strengthen partnerships, and grow your presence across the food system. Beyond networking, membership also provides exclusive access to programs and services designed to support your produce business growth in Canada.
The fresh produce supply chain is built on relationships, and the connections you make can directly shape the growth of your business. CPMA provides platforms that help you expand your network, strengthen partnerships, and increase brand exposure, including:
- CPMA Community: An online hub with contact information for thousands of industry professionals.
- Produce+ Membership Directory: Published in print and digital, showcasing member businesses across the supply chain.
- Annual Convention and Trade Show: Canada’s largest fruit and vegetable event, bringing the entire industry together.
- Member Discounts: Preferred pricing to attend, exhibit, and promote your products at CPMA events and services.
CPMA’s advocacy delivers results that directly impact your business.
Recent wins include:
- Trade Relief: Retaliatory tariffs on fresh produce were removed, reducing costs and restoring fair access to key export markets.
- Financial Protection: Bill C-280 became law in 2024, securing payment protections for growers.
- Regulatory Relief: The federal Red Tape Review is tackling outdated labelling and grade standards.
- Supply Chain Strength: The National Supply Chain Office was created following CPMA’s recommendations.
- Food Security: A food lens in policymaking was adopted, elevating agriculture’s role in national priorities.
- Cost Savings: The federal fuel charge on farm fuels was removed in 2025 after CPMA’s sustained push.
CPMA equips you with tools and resources that build skills, spark innovation, and keep your business competitive. Members benefit from exclusive market research and consumer insights, practical business guidance, and access to expertise on food safety and regulatory compliance. Our webinars, podcasts, and training opportunities connect you with industry leaders and emerging trends, while tailored guides and resources simplify complex processes and support day-to-day decision making. Together, these resources empower you and your team to make informed choices, adapt to change, and position your business for long-term success in Canada’s fresh produce industry.
Make an Impression on the Canadian Produce Industry!
Produce+ 2025, published by the Canadian Produce Marketing Association this September, is a go-to resource for members and partners seeking a competitive edge.
Advertise in Produce+ to reach decision-makers across the fruit and vegetable supply chain, stand out in a crowded marketplace, and show your support for your Association.
Available in print and online through the CPMA Member Community.
Exclusive Market Research for CPMA Members
CPMA works with leading partners to deliver fresh produce data from farm gate to consumer. Members gain exclusive access to:
- Consumer Pulse – weekly insights on Canadians’ produce attitudes, purchases, and trends.
- Canadian Consumer Reports – quarterly reports on perceptions, shopping habits, and consumption.
- Produce Yearbook – annual profiles of top-selling items in Canadian produce departments.
- Marketplace Report – yearly analysis of domestic and international business opportunities.
Center Plate Partner Recognition
CPMA’s Center Plate program celebrates members who go above and beyond to support Canada’s produce industry.
Your sponsorship helps power programs that grow fresh produce consumption, strengthen our sector, and boost your organization’s visibility.
Learn how to qualify, explore sponsor benefits, and see our recognition wall
CPMA continues to provide both industry members and the Government a platform to dialogue on a wide range of issues and initiatives that affect your business and the entire fresh produce industry including,