Weekly check-in on the produce aisle

Availability

2 out of 3
 
 
 

Pricing

1.5 out of 3
 
 
 

Quality

2 out of 3
 
 
 

Week 1 Highlights (Week of January 5)

  • All perception scores improved or stayed the same from the previous week but fell below the rolling 12-week average.
  • 41% of respondents were satisfied with all performance metrics, while 24% felt either availability or quality (or both) did not meet their expectations.
  • NPS improved off a low score last week and bettered the 12-week rolling average.
  • Online usage remained at 14% over the last 12 weeks with Ontario leading the way with adoption and the West lagging.
  • Price is the number one roadblock to produce consumption; but disappointments over quality leading to waste and time constraints in the kitchen were also cited as roadblocks to greater consumption.

View the Full Report

Spotlight:
#Fresh20 Campaign

What can $20 buy you in fresh produce?

Help consumers stretch their dollar without compromising health. Our #Fresh20 toolkit shows how $20 can go a long way.

*Note: Pricing is based on current market averages and may vary by retailer and over time.

Explore the Toolkit

Plan Around Routines

Canadians eat more fruits and vegetables when they're in a regular routine. Think back-to-school, post-holiday, or during the winter months. 

Focus on Value Messaging

Cost continues to be the biggest barrier. Shoppers are looking for value—whether through affordable options, prepped produce, or in-season deals.

Don't Forget the Online Shopper

Convenience matters. 16% of shoppers bought their produce online this week. Options like meal kits, bundles, or grab-and-go packs are gaining traction.