Weekly check-in on the produce aisle

Availability

2 out of 3
 
 
 

Pricing

1.5 out of 3
 
 
 

Quality

2 out of 3
 
 
 

Week 4 Highlights (Week of January 26)

  • Availability and quality perception softened in week 4, while price perception improved amongst consumers.
  • 46% of respondents were satisfied with all performance metrics (the most since week 46), while 24% felt either availability or quality (or both) did not meet their expectations.
  • NPS dropped into negative territory after a run of positive scores to start the New Year.

View the Full Report

Spotlight:
#Fresh20 Campaign

What can $20 buy you in fresh produce?

Help consumers stretch their dollar without compromising health. Our #Fresh20 toolkit shows how $20 can go a long way.

*Note: Pricing is based on current market averages and may vary by retailer and over time.

Explore the Toolkit

Plan Around Routines

Canadians eat more fruits and vegetables when they're in a regular routine. Think back-to-school, post-holiday, or during the winter months. 

Focus on Value Messaging

Cost continues to be the biggest barrier. Shoppers are looking for value—whether through affordable options, prepped produce, or in-season deals.

Don't Forget the Online Shopper

Convenience matters. 16% of shoppers bought their produce online this week. Options like meal kits, bundles, or grab-and-go packs are gaining traction.