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CPMA supports members in navigating emerging sustainability requirements, reporting frameworks, and regulatory expectations affecting the fresh produce sector. This page highlights key considerations, national initiatives, and global efforts shaping the future of sustainability reporting.
New Competition Bureau Greenwashing Provisions: What Fresh Produce Businesses Need to Know
National Index on Agri-Food Performance
Across Canada’s agri-food sector, ambitious sustainability targets are becoming standard. Metrics and benchmarks are increasingly essential for operating, competing, and demonstrating long-term environmental improvement.
A coalition of public and private partners is developing a national sustainability index for agri-food—an initiative aligned with leading global frameworks. CPMA is a committed partner in this work and will continue to share outputs and updates as they become available.
For more information, visit the National Index on Agri-Food Performance website.
Driving Alignment on Sustainability Reporting
CPMA is bringing the global and Canadian produce sectors together to tackle one of the industry’s biggest sustainability challenges: how sustainability is measured, verified, and reported.
In April 2024, CPMA co-hosted the International Sustainability Summit in Vancouver with global partners to advance consistency and alignment in sustainability implementation and reporting. That work continued in April 2025 at CPMA’s Sustainability Workshop in Montreal, where participants identified the growing strain of audits and questionnaires—now referred to as the “Assurance Paradox.”
In response, the industry is advancing a unified Environmental Charter—a practical, industry-led framework designed to reduce audit fatigue, align reporting expectations, and deliver measurable, farm-level environmental results.
