Price Look-Up (PLU) codes are used in retail locations to facilitate the checkout process. PLUs identify bulk and random or variable weight fruits and vegetables (and related items, such as nuts and herbs). PLU codes are assigned to fruits and vegetables following a rigorous review process conducted by the International Federation for Produce Standards (IFPS). Like the industry standardized UPCs, a block of PLU numbers have been reserved for individual use by retailers.

PLU numbers are printed on a small label that is attached directly to individual fruits and vegetables. They consist of a four- or five-digit number. Four-digit PLUs identify conventionally grown fruits and vegetables, while a 9 is added at the beginning of the PLU to identify the item as organic, (for example, the PLU 4011 identifies a conventionally grown banana and 94011 identifies an organically grown banana.)  Although originally reserved to identify GMO produce, the leading “8” prefix will transition to accommodate an increase in traditionally and organically grown produce. More information is available at

The comprehensive list of the IFPS PLUs in English and French PLU along with the application for a new PLU are available for download on the IFPS website. The French translation of the IFPS PLUs was developed by CPMA and the Quebec Produce Marketing Association (QPMA) to meet the needs of their respective memberships.

IFPS Mobile App for Price Look-up Codes

The IFPS has launched a user-friendly app, FreshPLU, to help users across the supply chain source PLUs.

There are now more than 1,400 PLUs in use around the globe. The voluntary PLU system has been utilized by the fresh produce industry since 1990 for pricing, inventory control and sales data.

To aid fresh produce shippers, who are increasingly being asked to synchronize their data, the mobile app and the enhanced website search engine now also include a link with the GS1 Global Classification Code (GPC).

The GPC has been updated recently for fruits and vegetables; the app includes mapping between the PLUs and GPC for companies who use PLUs and the GS1 Global Data Synchronization Network (GDSN).
The FreshPLU app can be downloaded for free from the Google Play Store and Apple App Store. In the Apple store, search for “Fresh PLU”; in the Google Play Store, search for “FreshPLU”.

For more information about the use of PLU codes, please visit or email You can also contact CPMA at