The fresh fruit and vegetable industry is fast-paced and dynamic. There is little opportunity to take time out of a busy day for training and education. Recognizing the challenge of continuing education in our industry, CPMA develops, organizes and hosts webinars designed specifically for the produce industry.

There are diverse issues implicating different segments throughout the fresh fruit and vegetable supply chain, and CPMA's Education Committee works diligently to identify trends, topics and key issues and develop informative and dynamic webinars.

Panel Discussion: Produce Traceability

Date: Thursday, July 29th, 2021
Time: 1:30-2:15 p.m. EDT / 10:30 - 11:15a.m. PDT

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Traceability in fresh produce is a complex and evolving topic, involving all parts of the supply chain. Join us to hear from retail and grower panelists as they discuss the challenges, issues and successes of implementing traceability measures in the fresh produce industry.

Jane Proctor, CPMA Vice President Policy and Issue Management, will outline the status of the Safe Food for Canadians Act (SFCA), the Produce Traceability Initiative and the latest on lot codes. This will be followed by a 30-minute panel discussion.


  • Cara Porter Senior Director, Quality Assurance – Fresh, Loblaw Companies
  • Jan VanderHout Beverly Greenhouses and President of the Canadian Horticultural Council
  • Joseph Ippolito Supply Chain Manager, Ippolito Produce
Register here

To submit panel questions for consideration, please email Rochelle Roye at the OPMA via by July 16.

This webinar is a collaboration of National and Regional produce associations. Members of all participating associations are welcome to join the webinar.Sponsors 

Future webinars will be communicated to members when the dates are confirmed.

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