CPMA collaborates with research partners to provide its members with the latest data specific to the fresh produce industry from farm gate to consumer.
The market research reports published are available exclusively to CPMA members and include:
- Canadian Customer Reports
These are quarterly reports that highlight Canadians’ perceptions, purchase intentions, consumption, and shopping habits with regard to fresh produce.
Canadian Consumer Preferences – CPMA Produce Yearbook
The produce yearbook highlights the consumer profiles of the most popular items in Canadian produce departments.
- Canadian Marketplace Report
Released annually, the report features unique business opportunities CPMA members can explore to expand their businesses within Canada and other countries across the globe.
To view the reports, CPMA members can log in to CPMA’s Community.