The Passion for Produce (PFP) program was created by CPMA to provide rising stars of the produce industry with the opportunity to expand their knowledge of the supply chain through mentorship and participation in various events. Passion for Produce is a once-in-a-lifetime opportunity for participants to learn about the fresh fruit and vegetable sector in an interactive setting, while being educated on key aspects of the produce supply chain from “Field to Fork.”

This opportunity is exclusively available to CPMA members.

What do participants get from the PFP Program?

  • Increased produce industry knowledge within and outside of the scope of their current role;
  • Personal development that builds on their leadership skill set;
  • Networking opportunities with industry managers, executives and PFP alumni.

Passion for Produce 2024

The next PFP program will take place at the 2024 CPMA Convention and Trade Show in Vancouver from April 23rd - 25th, 2024.

The application window is open from October 2 – December 15, 2023.

Applicants must complete the online application form below prior to the application deadline. Participant numbers are limited, and participation is not guaranteed. Applications are reviewed and participants are selected through a confidential review process by an industry sub-group consisting of members of the CPMA Education Committee and PFP Alumni.

Applications are limited to employees of CPMA member companies, and all applicants must have the support of their companies to participate. An application sponsor, typically a direct supervisor, is required from each applicant.

There is a program participant fee of $1,500, which includes all events and meals but not travel or hotel accommodations in Vancouver. All applicants will be notified by January 26, 2024

Apply now     2023 Participants


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