
CPMA launched the Passion for Produce program in 2010 to provide rising stars within the produce industry with the opportunity for career development and expanded produce knowledge through mentorship, fellowship and multiple learning opportunities.
The 15th year of the PFP program will take place at the 2025 CPMA Convention and Trade Show in Montréal from April 8th - 10th, 2025.
2025 Participants
Participant numbers are limited, and participation is not guaranteed. Applications are reviewed and participants are selected through a confidential review process by an industry selection team consisting of members of the CPMA Education Committee and PFP Alumni.
Applications are limited to employees of CPMA member companies, and all applicants must have the support of their companies to apply.
There is a program participant fee of $1,500, which includes all events and meals but not travel or hotel accommodations in Montréal.
Passion for Produce is a once-in-a-lifetime opportunity for participants to learn about the fresh fruit and vegetable sector in an interactive setting, while being educated on key aspects of the produce supply chain from “Field to Fork.”
This opportunity is exclusively available to CPMA members.
What do participants get from the PFP Program?
- Increased produce industry knowledge within and outside of the scope of their current role;
- Personal development that builds on their leadership skill set;
- Networking opportunities with industry managers, executives and PFP alumni.