Passion for Produce 2026

Passion for Produce

The application window for the 2026 Passion for Produce (PFP) Program, which will take place at the 2026 CPMA Convention and Trade Show in Toronto from April 28^th – 30^th, 2026, is now open. The application period will close on Friday, December 12, 2025. No applications will be accepted after this date.

Applicants must complete the online application form below prior to the application deadline. Participant numbers are limited, and acceptance is not guaranteed. Applications are reviewed and participants are selected through a confidential review process by an industry sub-group consisting of members of the CPMA Education Committee and PFP Alumni.
Applications are limited to employees of CPMA member companies, and all applicants must have the support of their companies to participate. An application sponsor, typically a direct supervisor, is required from each applicant.
There is a program participant fee of $1,500, which includes all events and meals but not travel or hotel accommodations in Toronto. All applicants will be notified by January 16, 2026.

Apply now

About the Passion for Produce Program

pfp3 The Passion for Produce (PFP) program was created by CPMA and provides emerging professionals in the produce industry with the opportunity to expand their knowledge of the supply chain through mentorship and participation in various events. Passion for Produce is a once-in-a-lifetime opportunity for participants to learn about the fresh fruit and vegetable sector in an interactive setting, while being educated on key aspects of the produce supply chain from “Field to Fork.”

This opportunity is exclusively available to CPMA members.

“As an experienced produce professional, participating in the PFP program earlier this year was an incredibly rewarding and energizing opportunity. Even with years in the industry, the program broadened my perspective by offering a deeper, more interconnected view of the supply chain. The mentorship component stood out as a major highlight, allowing me to learn directly from senior leaders whose insights helped refine my leadership approach and expand my understanding of emerging trends and challenges in the sector.

The program also strengthened my professional network in meaningful ways. Engaging with other participants, executives, and PFP alumni created a strong sense of community and enabled conversations that pushed my thinking and inspired new ideas. The personal development sessions offered a valuable chance to reflect on my strengths, identify areas for growth, and elevate the way I lead within my organization.

I’m grateful to CPMA for providing such an impactful platform for professionals at all stages of their careers.”

~Trevor Amichand, National Produce Purchasing Manager at Gordon Food Service- Canada

What do participants get from the PFP Program?

Increased produce industry knowledge within and outside of the scope of their current role
Personal development that builds on their leadership skill set
Networking opportunities with industry managers, executives and PFP alumni