To help the grocery retail and produce industries stay focused on the importance of unique identification of all fresh food products, GS1 US, in collaboration with the Canadian Produce Marketing Association, the Produce Marketing Association and United Fresh Produce Association, has developed two informational flyers for the community. These documents are designed to summarize the latest industry-driven trends as they relate to the use of GS1 Standards in improving supply chain processes.

Please note that, as of December 31, 2019, CPMA and PMA no longer issue new generic UPC. Both organizations will support the industry in adopting brand owner (company-specific) UPCs for North American produce.

The flyer From Generic U.P.C. to Brand Owner-Specific U.P.C. highlights how the use of brand owner-specific GTINs enables trading partners to tie product information to brand owners and improve category management while also enhancing product traceability and business efficiencies.

The flyer Unique Product Identification Addresses Various Business Process Needs summarizes recent industry trends and how they are converging around unique product identification. The document highlights the benefits of the Global Trade Item Numbers (GTINs) for packaged produce, use of GS1 DataBarTM barcode, as well as the Produce Traceability Initiative.

To learn more about changes coming in produce identification, you can also view the joint CPMA, PMA and GS1 webinar on the Future of Produce Product Identification.

For more information, visit or contact CPMA at: