IYFV 2021

Celebrate the International Year of Fruits and Vegetables 2021

Join CPMA in marking 2021 as the International Year of Fruits and Vegetables (IYFV2021). Launched on December 15, 2020, by the Food and Agriculture Organization of the United Nations (FAO), the IYFV2021 campaign aims to raise awareness about the importance of fruits and vegetables in human nutrition, food security and health.

From June to November 2021, CPMA will celebrate the diversity of fruits and vegetables, their importance to human health, and the people who produce them through its educational programs including Half Your Plate, Produce Talks Podcasts, and webinars.

Each month, CPMA will highlight educational content that features one of the following themes proposed by FAO.

International Year of Fruits and Vegetables

Month	Theme
July	Fruits and vegetables taste great and are good for your health
August	Benefits of diversified and healthy diets
September	Respect for food from farm to table
October	Reducing food loss and waste
November	Fostering sustainability in food production
December	Growing fruits and vegetables benefit the entire community

Join CPMA and Celebrate Fresh from October 8-15

To mark the World Fruit and Vegetable Day on October 15, CPMA will run a social media campaign from October 8 to 15, 2021. The campaign aims to celebrate the diversity of fresh fruits and vegetables grown in different parts of the world, the people who produce them, and educate Canadians about where their produce comes from.

CPMA has lined up exciting activities to engage with Canadian consumers through our Half Your Plate Program, including:

October 8	Watch #HalfYourPlate dietitian Jen as she highlights produce from around the world, all available in Canada Contest on @halfyourplatecanada Instagram page
October 9	Half Your Plate recipes featuring produce from South America Contest on @halfyourplatecanada Instagram page
October 12	Canadians’ favourite citrus fruits from Africa Contest on @halfyourplatecanada Instagram page
October 13	European delicacies including endives and eggplants Contest on @halfyourplatecanada Instagram page Fruits and vegetables storage tips to reduce food waste
October 14	Canadians’ favourite fruits and vegetables from Asia Contest on @halfyourplatecanada Instagram page
October 15	Twitter blitz to mark World Fruit and Vegetable Day celebrations Fresh produce from North America Cooking demonstration from the Kilted Chef, Alain Bossé Contest on @halfyourplatecanada Instagram page

The campaign will end on October 15, as we join industry partners in Canada and international in a Twitter blitz. CPMA members are invited to take part in this blitz and post three tweets with #CelebrateFresh, #WFVD, and #IYFV2021 hashtags. Remember to tag @CPMA_ACDFL so that we can retweet your posts.

To learn more about the IYFV 2021 campaign, visit FAO’s website.