Canadian Corrugated & Containerboard Association

Corrugated Cardboard: The Ideal Circle

Sustainability Drivers

reusable plastic containers

Our industry has increased the recycled content of the products we supply over the last 30 years, beginning with liner board production at the mill level, collection at the local level, and following through with converted product shipments to end-use customers.  Customer demand is the key driver to building a sustainable network.

Common Sustainability Practices

Old corrugated case fibre is re-used in the recycling process to manufacture new packaging custom designed for another purpose.  Banning paper from landfill is a logical step that we support.


CCCA Ads GrowerThe Canadian corrugated packaging was clearly identified at the beginning of the pandemic as a critical industry, but most of us knew that long ago.  The evolution of efficient packaging solutions began decades ago and now features a global industry supported by sustainably managed forests and recycled materials collected, re-used in recycling processes and re-manufactured into some of the finest packaging products available.



CCCA_pic with HYP LogoThe Canadian containerboard mills use high amounts of recycled fibre, an average of 80% is realistic.  When a mill is designed to produce, using recycled feedstock is very difficult to reverse the process.  Some virgin pulp is added where needed for specific products.  Another new recycled paper machine will open soon in Whitby, Ontario to push the recycled metrics even higher.


Mill production needs to be established in urban environments to support the recycling process from commercial and residential sources. The new machines make the paper stronger and lighter and create new design opportunities for customers.  The plan is straightforward:  collect fibre, grow sustainable fibre, make good paper, make good packaging, re-use the fibre in the recycling process, and support the global industry.

Results and Lessons Learned

  • Capital investment is required.
  • Product development with customers takes time.
  • You need to take control of your product’s life cycle.
  • A circular economy is more than a recovery.