Gen V

Reducing plastic materials used, reducing service spaces, optimizing palletization

Sustainability Drivers

Fighting climate change, reducing food waste, sustainable agriculture, ecodesign, green energy, and water management.

Common Sustainability Practices

Materials with recyclable packaging and ecodesign.


Duo_pack_top_boston_v2Together with ÉEQ and AGÉCO, we undertook an ecodesign process to analyze the life cycle of our plastic packaging. We also managed to reduce lettuce packaging at its source. This led to a 10% decrease in the quantity of materials used, in addition to a 15% increase in recyclable materials content.


By decreasing the packaging-product mass ratio by 10%, we were able to achieve a 17% reduction in the number of containers used to transport 1 ton of product.



Our strategy is to use marketing intelligence to confirm that plastic is, indeed, the greenest material available at this time. Using expert opinions and efforts to minimize its impact, PET #1 plastic was proven to be the best material on the market that falls within a circular economy. For us, this type of packaging is not ideal, but it avoids food waste, one of the most common sources of pollution.

Results and Lessons Learned

Excellent experience! The best challenge was to analyze the complete life cycle of the product, beyond it leaving our greenhouses. It is important to see the bigger picture and to understand what is at stake for each person within the cycle. It was extremely beneficial for us to visit, among others, a triage centre in order to confirm that our products were, indeed, making it to the right package.

Other Information

It’s not about being perfect; it’s about being realistic! Ecodesign processes require transparency, so, even if the conclusion is not perfect, it is realistic.