img-logo-freggie-talesChildren are more likely to respond to something they can relate to. With that in mind, the Canadian Produce Marketing Association (CPMA) developed the Freggie™ Children’s Program, the youth component of the Half your Plate program. This is just one part of our effort to encourage consumption of fresh fruits and vegetables for overall better health.

Free downloadable resources for teachers and parents.

Check out Freggie™ Children’s Program

The Freggie™ In-School Program is available to schools across Canada in a ready-to-implement PDF kit. This curriculum complements school healthy living initiatives and Ministry health guidelines, including Ontario’s PPM150. As well, the program is designed to encourage children to eat fruits and vegetables as part of their healthy lunches and snacks at school, while helping them understand the benefits of making healthy food choices that include fresh fruits and vegetables.