Half Your Plate is an initiative lead by the Canadian Produce Marketing Association, in partnership with the Heart and Stroke Foundation, the Canadian Public Health Association and the Canadian Cancer Society to improve fruit and veggie consumption in Canada.


These organizations, widely respected for their role in health promotion and disease prevention through healthy eating education, proudly support the Half Your Plate campaign. The goal of Half Your Plate is to spread the word to all Canadians about the role fruits and veggies play in a healthy lifestyle. If you’re a health practitioner who wants to learn more about getting our promotional materials, please contact us.

We want to show you how easy it is to incorporate fruits and veggies into every meal. From filling grab ‘n go items to healthier dinners, you are just one step away! Half Your Plate will provide you with the tips, tricks, and recipes!

Launch Half Your Plate Website